AT&T Inc. is the world leader in communications, media and entertainment, and technology. With its acquisition of Time Warner, AT&T is building a truly modern media company that will create the best entertainment and communications experiences.

AT&T positions itself as a lifestyle company, which fits and leads customers’ desires. AT&T is no longer presented as a company which only provides phone plans, internet, or cable televisions, it becomes a company which leads design, and defines a life attitude. AT&T cares about customers’ hopes, dreams, needs, and emotions as individuals. AT&T should be equal to a lifestyle company, which represents “a new lifestyle”, and allows people to “live better”.

The Power of Ampersand

Ampersand only occupies 25% of at&t’s name, but it covers 100% of what at&t does.

It is the power of ampersand, and it is all about the power of connectivity to push things forward for its customers. The most important design is the ampersand, which is aligned to the crossbar of the “t”. This treatment not only emphasis the power of “&” but also creates a connecting and playful feeling. The circular shape of the famous at&t globe is also kept, which is the representation for the wholeness and integrity of at&t.